Since my main interest is fashion I decided that this project should focus on how fashion publications, mainly Vogue and how it adapted to the digital age and the changes it has gone through. I will try to focus the British Vogue but sometimes add or compare with the other Vogue magazines.
This is British Vogue official website - http://www.vogue.co.uk/
British Vogue Twitter - https://twitter.com/BritishVogue
British Vogue Facebook - http://www.facebook.com/BritishVogue
British Vogue Tumblr - http://british-vogue.tumblr.com/
British Vogue Pininterst - http://pinterest.com/britishvogue/
It is also possible to subscribe to Vogue for your iPad or iPhone.
Digital purchase options available:
A single issue for £2.99
A 1-year subscription for £23.99
A rolling monthly subscription for £2.49 a month
As it can be seen Vogue has become a very accessible magazine. People can follow them on different social media platforms and be a part of the Vogue way of life. When Vogue came out it used to be something that women dreamt about.
Even though it is one of the oldest fashion magazines it has adapted quite well to the digital age.
The digital age has allowed the readers to full access of the production of the magazine, lives of the editors etc. Even the Chief-Editor of Vogue can be found on Twitter- https://twitter.com/AShulman2.
Anyone can fallow her and tweet her questions or suggestions on what Vogue should write about.
The Fashion world used to be a closed world for common people like you or me but now with fashion blogs, Twitter etc anyone can access it. The editors are now the stars of the fashion blogs. A lot of them have become celebrities in their own right like Anna del Russo or Anna Wintour.
In conclusion this post shows how Vogue used to be a monthly magazine and women only access to the life that Vogue was promoting was limited - to buy the magazine. Now women can follow it on any social platform or read it online and be a part of the Vogue life. The digital age has helped the fashion magazine to expand and become more reachable and become a part of readers (women) everyday life.
I think that's amazing, that you can influence Vogue themes and its become more accessible, but at the same time, it still remains its elegance and "I need this" feeling
ReplyDeleteI know me too. Its like we are part of Vogue now.. we're basically editors. Nice to know that are opinion matters
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