Closer Look at Vogue

So I thought that it would be interesting to take a closer look to Vogues online present and maybe analyse what are they trying to achieve with it.

I wanted to look at the Vogue app but since I am not a Apple user and the app won't open on my PC I cannot do that. That is why I will look at the official website, Facebook account, Twitter account and any other social media account that they have.

Official Website: 

So this is the first thing when you open British Vogue official website (31/10/2012) The layout is very clean and minimal, so its very easy to work you're way through the website.

I outlined the trending part to show how the website is using words that have become popular with the help of Twitter like trending. That section automatically shows you what is popular right now and what are people looking at. Also they way it reminds me of Twitter is that Twitter also has the trending section on their website and it was their idea, which proved to be very successful. So, apparently Vogue is embracing it. So from the moment you enter their website you are guided to articles to read.

When you scroll down a little bit you see the Today's News. This shows that Vogue updates their news everyday. Supporting the previous posts and statements in them that Vogue needs to be constantly updated to stay on top of the game. Also you can see or assume, if you are not a Vogue reader, that so far the content of the website is very different from the magazine. Magazine might talk about events that will happen this month but it will not discuss anything too recent or have statements/news of Lady Gaga and her wanting Adele's confidence or Kate Mosses breakdown. The magazine will be more fashion focused. 

If you scroll a bit more down you have the 100 Best Shoes and Best Dressed articles (shortcuts to them). Those are the articles that stay there for longer then just a day. Vogue probably changes them once a week or once every two weeks. 

So these two pictures is what you would see when you would scroll till the end of the webpage. At the end you can find on going articles, like the on with Pixie Geldof and you can also find articles - the most read articles (not sure if most read of the day but logically it should be so). Also links to Vogues social media is seen at the bottom of the opening page of their website. It is interesting that Vogue shows the numbers of their followers, if  a lot of magazines an publications don't like to do that.

I pressed a random button on the menu the explore the website better. As you can see I pressed on Trends and this is what came up. I would also like to note that the website doesn't have a lot of adverts and when they do show them they are not "in your face" so they are not distracting the readers from the content.  

 

After I pressed on the first article and this what showed up. You can see on top (outlined with a red circle) the social media buttons, so any reader can like or retweet this article or a link to it. The buttons also show you the number of likes and retweets that this article already has. Personally I find the menu on the left side very interesting because I haven't seen anything like it before. Most of fashion magazines (also Vogue in the past) had the menu on top and had a very similar layouts to each other. This also proves that Vogue is the leader of fashion magazines, because its being different and embracing its online presents. 

This is a picture of what you can see when you scroll down - at the end of the article. There you see relevant pictures to the trend but also a place to comment about the article. As it can be seen the comment section looks a lot like Facebook in its design because it is. If a person comments in that section that will be seen on their official website and on their official Facebook page under the relevant post. 

It is fascinating how to different website are merged together and are so closely connected. The impression that I got from the website is that all their social platforms are well connected and that they are trying to make it easier to post about their articles - example of Facebook comment section being on their website. This shows how Vogue is using their social platforms to promote themselves and mainly the magazine, which people were scared will stop existing. With this Vogue is reaching a bigger audience then just with their magazine.