Hot from the press

On my way home the other day I was reading the Evening Standard were there was an article about the print media and advertisement and the main focus of that article  was Vogue.

It was mentioned that the latest issue of Vogue :

is bigger then the previous one and all because of the advertisement in it. According  to the Vogue publishing director Stephen Quinn the display ad revenue rose 6% in 2012.

The main point of this article is that the print media is not dying and that digitisation is unavoidable but the print will always be relevant.

Here are some highlights from the article :

• " Consumers might be flocking online and on mobile - every self-respecting mag has an iPad app - but print is hard to beat when it comes to creating a tactile, engrossing experience."
• "Research called "Magonomics" claims that consumers feel more favourable towards print advertising than TV or the internet - there are higher "bonding scores", apparently. "
• "Quinn says advertisers are only interested in a few prime print titles. Even Vogue, a marketleader, has seen its 200,000 -plus print circulation fall by about 2% in the past 12 months. "
• "Part of the reason is that advertisers can now produce their own editorial content, from websites and online films to iPad apps and even print magazines."

So it seems that I am not the only one who thinks that print media will not disappear any time soon. Interestingly enough this article is showing the close relationship between print media and advertisement and how one affects the other. In any case this article only proves that print media will be around for quite some time.